The Full Receive - Identity Reset
The Full Receive · the money & receiving deep-dive
You’re brilliant
at earning it.
Receiving it is
another thing.

Ten sessions, through the one surface where the pattern can’t hide: money, and what you let yourself hold. Not to fix your pricing, to change the person setting it.

Format
10 sessions, 60–90 min, one-to-one
Focus
Money & receiving, one deep doorway
Begins with
A free Full Receive Conversation

The money arrives.
And it doesn’t land.

A significant payment hits the account. You clock it, and you move on, before it has a chance to register as anything.

You quote a number and, somewhere between your head and your mouth, it drops, you’re negotiating against yourself before the client has said a word.

The account is finally, genuinely fine. And you still don’t feel safe.

The biggest win of the last five years, the exit, maybe. Think about where you were in the twenty-four hours after. Not what you did. What you felt. For most people carrying this, the honest answer is: it was a Tuesday.

None of this is an earning problem. You’re extraordinary at earning. It’s that the version of you who built all this is superb at producing and can’t hold what the producing creates.


This isn’t a pricing
problem. It’s who’s
holding the price.

I won’t have an opinion on your pricing. You know your market; I don’t, and you have people for that. That’s your domain, and I’ll stay out of it entirely.

What I work on is the part nobody’s trained to see: whether the person setting your prices is who you are now, or who you used to be. When you set your current pricing, which version of you set it and is that still who you’ve become?

The wire that won’t let a payment land is the same one that wouldn’t let the exit land. Same instruction, bigger number. And it doesn’t stay politely inside the business, or clock out at six. It’s not your CFO. It’s you.

It’s not an earning problem, and it’s not a pricing problem. It’s an identity and money is simply where it’s least deniable.

Because it’s the one place the pattern leaves a number. What you let yourself receive is measurable in a way that visibility, delegation, or rest never quite are, which makes money the surface where the thing is hardest to deny and easiest to work with honestly.

So the Full Receive goes through one doorway, all the way down, rather than skimming across many. Money is where you learn the whole machine, how the pattern was built, what it protects, what it costs, and what it takes to actually change it.

Most change work operates above the surface. This works below it, not as a claim about your brain, but as a model you’ll test against your own evidence, in your own business, session by session.


One investigation,
four movements.

Phase I
Diagnose
Sessions 1 - 2 · The Money Mirror · The Line
We read your identity through money, three territories against one question and find the single instruction running underneath. And the relief that it was never a flaw in you: it made complete sense when it was written.
Phase II
Deconstruct
Sessions 3 - 5 · The Origin · The Integration Gate · The Cost
Where the instruction came from, the intelligence of the original decision that installed it. Then a session to let that recognition actually settle before we move on, integration takes its own time. Then the real bill, counted honestly in your own numbers. Not to shame it. To make the cost of keeping it undeniable.
Phase III
Recode
Sessions 6 - 8 · The Recode · The Hard Middle · The Proof
The new instruction, true, and verifiable in your own life, tested against real decisions, not rehearsed ones. The programme expects the wobble in the middle, and holds for it. Then proof, on your own nervous system, that receiving is actually possible.
Phase IV
Emerge
Sessions 9 - 10 · Consolidation and Ownership · The Life That Opens
Making the change yours to keep, not just yours to have seen once. Then the return to the outcome you named in Session 1, to receive what you actually built. Session 10’s turn is where the work becomes bigger than money.

The phase names are lowercase movements of the work, not a course you watch. This is one method, the Identity Reset System, run once, deep, in the one domain that matters most.


Ten one-to-one sessions of sixty to ninety minutes, over roughly fourteen to sixteen weeks, the real-world time between sessions is part of the design, not a gap in it.

Structured between-session work: small, specific practices, noticing where the feeling goes when money arrives, a hand on the chest in the ten seconds after. Not optional, and if you coast, you’ll be told.

And a sealed container. What you disclose, commercial or personal, your numbers, your names, stays inside it. Nothing leaves without your written consent.


What it can do.
What it can’t.

It can
Find the specific instruction running under how you hold money, named in your own words.
Change how a payment, a win, a price actually lands, structurally, not by managing it.
Break the achieve-dismiss cycle at the level it runs, not the level you can see.
Leave you able to charge, and receive, from who you are now.
It can’t
Resolve the whole of your identity across your whole life, that’s a different, longer piece of work.
Produce results in thirty days. The change can’t be compressed.
Give you a predetermined verdict, the investigation doesn’t presuppose its conclusion.
Fix your pricing. That was never the work, and never will be.

The Full Receive changes one domain, all the way down. If, once it’s landed, you want to carry the same work into the rest of your life, leadership, visibility, rest, enough, that’s where The Architect continues. But money first, and money complete.


You don’t have to decide this on your own from a page. Working out whether this genuinely fits, honestly, including when it doesn’t, is exactly what the Conversation is for. But so you can see where you stand before that conversation:

Right for you if
You earn well, and can’t quite receive it, the win won’t land, the price stays wrong.
You’ve done real work already, and you’re clear the constraint isn’t strategic.
You can be honest, including the unflattering version, and stay when it’s uncomfortable.
Not right if
You’re in acute crisis, this needs a stable enough foundation to do depth work.
You’re looking for pricing, sales, or marketing strategy. That’s not this.
You want it resolved in a month. The significant change can’t be rushed.

No borrowed proof.

This page carries no testimonials. That’s deliberate, twice over.

First: nothing leaves the container without written consent, no quotes, no case studies, no “a founder I once worked with.” The marketing doesn’t spend the work’s trust.

Second: the only evidence that should matter to you is the evidence this produces in your business, whether a payment lands differently, whether the number comes out of your mouth as a statement instead of a question. You’ll have that within the timeline, in your own experience. Until then, take none of it on my word.


You won’t decide this from the page, and there’s nothing to pay to take the next step. But nothing here is hidden either, so here is the shape of the commitment, for when it’s the right one.

€5,000
The Full Receive in full, ten one-to-one sessions, the between-session work, and the sealed container.
Paid in full, or split 50% at the start and 50% at the midpoint.

The more useful comparison isn’t to other coaching. It’s to what the pattern is quietly costing now, the discount you don’t hold, the win you can’t feel, the price set by a version of you from years ago. Those costs are annual, and they compound. This work counts them precisely, in your own numbers, in Session 5.

If you later continue into The Architect, this fee credits forward in full, you’d only ever pay the difference.

The next step is a
conversation, not a cart.

You don’t buy the Full Receive from a page. It begins with The Full Receive Conversation, forty-five minutes, one-to-one, no charge. A working session, not a sales call. We map the specific pattern in your business and establish, honestly, whether this is the right instrument for where you are, including if the answer is no. You leave with something either way.

And the container is sealed from the first conversation. What you disclose stays inside it.

Book the Full Receive Conversation 45 minutes · No charge · One-to-one with Johan